Addition Financial
Rayniah Jones Highlight Campaign
We teamed up with Addition Financial and the University of Central Florida (UCF) to create an engaging advertising campaign featuring Olympic athlete and UCF track star Rayniah Jones. The goal? To connect with students in a way that felt authentic and inspiring, encouraging them to choose Addition Financial for their banking needs. Rayniah’s story of dedication and perseverance made her the perfect face for this campaign, aligning with Addition Financial’s mission to support students as they chase their dreams—both on and off the track.
With eye-catching photography, and an engaging video campaign, we brought this campaign to life in a way that truly resonated with the UCF community. By highlighting Rayniah’s achievements and the benefits of banking with Addition Financial, we helped strengthen their connection with students while reinforcing the importance of financial wellness.
Services: Photography, Videography, Art Directing
RAYNIAH JONES
The Results
We put together an engaging creative asset library for the Addition Financial Marketing team to use to promote the collaboration with Rayniah Jones. In the asset library, we made sure to include both photo and video elements that showcased the financial center’s branding. Since the targeted audience was college students, we made the images and footage fun and playful with that in mind. Addition featured some of the stills on billboards and posters around the centers.
Team Credits
Photography: David Carvajal
Videography: Isaac Gomez
Model: Rayniah Jones