Addition Financial
Rayniah Jones Highlight Campaign
We were fortunate to establish a collaborative partnership with Addition Financial and the University of Central Florida (UCF) for the purpose of conducting an advertising campaign featuring the remarkable Olympic Track Star, Rayniah Jones. The primary objective of this endeavor was to design a compelling campaign that inspires students to consider banking with Addition Financial.
Services: Photography, Videography, Art Directing
RAYNIAH JONES
The Results
We put together an engaging creative asset library for the Addition Financial Marketing team to use to promote the collaboration with Rayniah Jones. In the asset library, we made sure to include both photo and video elements that showcased the financial center’s branding. Since the targeted audience was college students, we made the images and footage fun and playful with that in mind. Addition featured some of the stills on billboards and posters around the centers.
Team Credits
Photography: David Carvajal
Videography: Isaac Gomez
Model: Rayniah Jones