At the start of 2024, we partnered with @wearesanford on Instagram for a passion project dedicated to showcasing the charm of our hometown, Sanford. Known for its historic downtown, Sanford offers a range of unique experiences, from microbreweries to fine dining with a southern comfort twist. Over the years, these attractions have played a key role in the city's growth and rising popularity.

To support this growth, we collaborated with local businesses to create engaging features for the @wearesanford page. Each feature included stunning photos of the owners, highlighted drinks or dishes, interior and exterior shots, and a short article on the owner’s story. Businesses we spotlighted included Tennessee Truffle, Shantell’s Just Until, Deviant Wolfe, Chef Ju’Von, and Wine Cellar 46.

The response was overwhelmingly positive, with locals loving the features and connecting more with the businesses. As a result, engagement on the @wearesanford page increases by 10.8K%, and awareness for the featured businesses grew significantly, giving their social media pages a noticeable boost. This project was a testament to the power of collaboration and storytelling in strengthening the local community.

Team Credits

Creative Directors/ Photography:

David Carvajal and Andrew Van Tilborgh